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$65.99
Regular price
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$1,250.00
Corporate/Association Package
Course curriculum
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What is Issue Advocacy?
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Does Issue Advocacy Work?
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Video: "Feel The Heat" Explained
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Congressional Perspective
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Video: Public Affairs vs. Branding/Marketing
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Summary: Advocacy And Product Marketing Are Not The Same
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Quiz: Advocacy and Product Marketing
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Quiz: "Feel the Heat"
FREE PREVIEW
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Video: The Birth of Modern Advocacy
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Hillary-Care Before Obama-Care
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The Godfather of Issue Advocacy
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Harry and Louise: Bureaucrats
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Harry and Louise: Yes, But
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"Bill and Hillary" Response: Saturday Night Live
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Quiz: The Meaning of Harry and Louise
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Quiz: Why Harry and Louise Was Transformative?
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Video: The Audience Explained
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The Audience
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Do We Listen to Opinion Leaders?
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Quiz: Opinion Leaders
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Video: Three Phases Explained
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Summary Chart: The Three Phases
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Quiz: The Phases
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Phase I Overview
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Video: The False Consensus Explained
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Avoiding the False Consensus
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Source: American Psychology Association
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Opinion and Message Development
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The Two Kinds of Opinion Research: Quantitative and Qualitative
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Mapping Out Your Opinion Research Plan: Will Gudelunas
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A Conversation with A Professional Pollster
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More than Numbers: How Qualitative Research Can Win Elections
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About this course
- $65.99
- 72 lessons
- 1.5 hours of video content